GRAND PRIZE
₹25,000 + 1 year Holycat Premium
Awarded to the single entry with the highest like count across all platforms.
CREATOR CHALLENGE
Create. Post. Win.
Make content about Holycat, share it publicly, and rally likes. The creator with the most engagement takes home the grand prize.
Open worldwideFree to enterLikes decide the winner
GRAND PRIZE
₹25,000 + 1 year Premium
Plus runner-up rewards for 2nd and 3rd place, and a Community Pick for the most creative entry. Download Holycat, create something real, and let your audience decide.
How it works
Four steps from idea to prize. Keep it authentic — that's what resonates and what we reward.
01
Create your content
Make a short video, reel, carousel, or story about Holycat — your journey, a tip, a mood check-in, or how spirituality and mental health show up in your day.
02
Post it publicly
Share on Instagram, TikTok, YouTube Shorts, or X. Tag @tryholycat and include #HolycatChallenge in your caption so we can find your entry.
03
Rally your audience
Ask friends and followers to like your post. Only genuine engagement counts — we review every winner before announcing.
04
Win the prize
When the challenge closes, the entry with the most likes wins. Runners-up and standout creators may also receive rewards.
Prizes
Ranked by total likes at the deadline. Community Pick is selected by our team.
2ND PLACE
₹10,000 + 6 months Premium
For the runner-up with the next-highest verified engagement.
3RD PLACE
₹5,000 + 3 months Premium
For the third-place creator in the overall standings.
COMMUNITY PICK
Holycat merch bundle
Chosen by our team for creativity, authenticity, or storytelling — likes not required.
Timeline
- Challenge opensJune 15, 2026
- Submission deadlineJuly 15, 2026
- Engagement freezeJuly 15, 2026 — 11:59 PM IST
- Winners announcedJuly 22, 2026
Content ideas
Stuck? Here are formats that tend to perform well. Make it yours.
- A 30-second mood check-in using Holycat
- How a daily verse or affirmation changed your week
- Your honest review: spirituality meets mental health
- A day-in-my-life with journaling and reflection
- Before & after: how tracking mood helped you
Use #HolycatChallenge and tag @tryholycat on every entry.
Official rules
Please read carefully. Entering the challenge means you agree to these terms.
Eligibility
- Open to creators aged 18+ worldwide.
- One primary entry per person. You may post on multiple platforms, but only your highest-performing eligible post counts.
- Holycat employees, contractors, and immediate family are not eligible for cash prizes.
Content requirements
- Content must be original and created by you for this challenge.
- Your post must clearly mention or feature Holycat (the app, a screenshot, or your experience using it).
- Include #HolycatChallenge and tag @tryholycat in the caption.
- Keep it respectful — no hate speech, harassment, misinformation, or explicit material.
- Maximum length: 90 seconds for video; no limit for carousels or static posts.
Platforms & engagement
- Eligible platforms: Instagram (Reels, posts, stories saved as highlights), TikTok, YouTube Shorts, and X.
- Only likes on the original public post count. Comments and shares are encouraged but do not affect ranking.
- Private accounts are ineligible unless the post is public at time of judging.
- Purchased likes, bots, engagement pods, or artificial inflation will result in disqualification.
Judging & verification
- Winners are determined by total like count at the challenge deadline (11:59 PM IST).
- Holycat reserves the right to verify authenticity of engagement before announcing winners.
- In case of a tie, the entry posted earliest wins. Our team may break ties at its discretion.
- Decisions are final. We may disqualify entries that violate these rules.
Prizes & rights
- Winners will be contacted via DM or email within 7 days of the challenge closing.
- Cash prizes are paid via bank transfer (India) or equivalent method for international winners.
- By entering, you grant Holycat permission to repost your content with credit for marketing purposes.
- Prizes are non-transferable. Substitutions may be made if a prize becomes unavailable.
FAQ
Can I enter if I don't have many followers?
Yes. This challenge is about engagement on your entry, not your follower count. A small account with a viral post can absolutely win.
What if I posted before the challenge opened?
Only content posted between the opening and closing dates counts. Older posts are not eligible unless you repost or create a new entry during the window.
Do Story posts count?
Instagram Stories expire after 24 hours. Save your Story as a Highlight and tag us, or post a Reel or feed post for the most reliable entry.
How do I prove my like count?
Keep your post public through the judging period. We may request a screenshot or screen recording if needed for verification.
Ready to compete?
Download Holycat, create your content, post with #HolycatChallenge, and start collecting likes. We can't wait to see what you make.